PPC

How To Advertise On Google – Should you use Google Ads as part of your online marketing?

PPC or Pay Per Click is an online marketing strategy in which the website owner has to pay to the service provider. Pay Per Click is an internet advertising technique and used to drive traffic to websites, where advertisers pay the publisher when the ad is clicked. PPC advertisements known as banner ads are shown on web sites with the related content that have agreed to show ads.

PPC or Pay Per Click is an online marketing strategy in which the website owner has to pay to the service provider. Pay Per Click is an internet advertising technique and used to drive traffic to websites, where advertisers pay the publisher when the ad is clicked. PPC advertisements known as banner ads are shown on web sites with the related content that have agreed to show ads.

At Techsprinters, we consciously develop a personal and customized way to interact with the target audience. Our campaign creation strategy involves four factors namely:

  • Google Ad Extensions
  • Bid Management
  • In-Market Targeting

Google Ad Extensions

Ad Extensions allow advertisers to give more information in their advertisement. They include site link extensions, call extensions, and location extensions. Now Google has added ad extensions to the equation.

Bid Management

What’s changed in Bid Management? A lot! AdWords users can now avail of more precise geo-targeting and more granular time based targeting. Previously, advertisers using location based targeting had to create a separate campaign to target a particular state, city, area code, etc. Google has made it possible to adjust for specific locations within each campaign.

In-Market Targeting

Projecting into the future, display network advertisers have a lot to look forward to in 2015-16. Soon to be available to them will be in-market targeting. Previously, display advertisers used to focus their efforts based on users’ website behavior. Now advertisers can select an “interest category” for their campaign called “In-market buyers (ROI)” which allows you to target consumers who are interested in products and services.

At Techsprinters we help the businesses design, implement and manage social media marketing plans. The business needs are accessed, opportunities are outlined and desired actions are suggested for the long-term success. Techsprinterscreates an effective and strong social profile where people are induced to participate in conversations. This is the backbone of all social media marketing strategy and its success. Techniques like postings and invitations are used to build the interactive fan base of the brand page. At Techsprinters, knowledge and deep understanding of marketing communication and brands with technology skill, innate sensibility and creativity all comes to play.

OurClients

"Techsprintershas been an established name in the web designing industry since last3 years. During this, we have completed more than 100 projects for over 50 clients. Our clients range from arts to sports, from home décor to cloud hosting service providers, from furniture stores to women merchandise. ."

Working with so varied clients gave us exposure and the confidence for developing just the perfect websites for your business. Our proud lies in the fact that our clients swear by the level or services provided by us and we believe this is the only reason that they keep coming back to us whenever they have a new project.